EMAIL MARKETING
LOOKING to grow an email list?
I’m so pleased you found me - this is exciting! As you’ll expect, I’m a huge fan of email and the selling potential it holds.
Why? Because social media is rented space...and a frustrating one at that! Algorithms change, accounts disappear, and visibility isn’t guaranteed. I’m not just saying this to be dramatic - that’s really not my style, but I know people who have lost their account overnight, and let’s not talk about reach! We’re all busy people and time is costly - social media doesn’t match the ROI that email marketing does. Your email list - that’s yours and is one of the most powerful, consistent and relationship-building tools in your business. It’s all about clarity and routine. Once you have that, using email to sell comes naturally and doesn’t feel forced or salesy at all. In fact, I’ve created a free download called the ‘Clarity’ Worksheet. It’s the first step in email marketing and I’d recommend starting there if you’d like help getting clear on your messaging - who you are, what you do and who you help. Sometimes it helps to revisit the basics to make the best progress. You can download it here:
Email allows you to speak directly to people who’ve already raised their hand and said “yes, I want to hear from you.” It builds familiarity, trust and loyalty over time - without shouting, chasing or constantly creating new content just to be seen.
A strong email strategy nurtures your audience behind the scenes. You don’t need to be out and about, networking and embroiled in conversations. You email does the talking for you. It communicates your message clearly even when you’re not there. It provides the answers to questions, build relationships and trust, and gently guides your subscribers towards working with you or buying from you - in a way that feels aligned with your values and like your chatting with a close friend. Even if your email isn’t opened, it puts your name in your subscribers inbox and keeps you top of mind for when they’re ready.
No dancing. No algorithms. Just real connection!
WHAT YOU GET
Your emails should sound like you and in no way spammy, salesy or awkward, but instead confident, warm and intentional.
My email marketing services are designed for women who want a simple, professional and effective way to feel seen, heard and productive. I mean, what’s the point in us doing what we do, if we don’t talk about it! But, standing at the front of a room full of people isn’t for all of us, so email marketing is the perfect way to get your offers out there without feeling overwhelmed by tech, social media or bro-marketing tactics.
Whether you’re starting from scratch or want consistent monthly support, I can set you up with an email list and help you create an email system that feels manageable, purposeful and supportive of your business goals.
Everything is set up carefully and is GDPR compliant, with best practice in mind so you can show up professionally and confidently knowing your email marketing is doing its job quietly in the background.
Email Marketing Services include:
Email list set-up
A clean, compliant and easy-to-manage email list using a reputable email service provider (such as MailerLite or similar).
Landing page design
A beautifully designed sign-up page that clearly communicates the value of joining your list and encourages the right people to subscribe.
Integrated sign-up forms
Seamless integration with your website (pop-ups, embedded forms or buttons) to grow your list naturally.
GDPR-compliant set-up (UK standard)
✔ Double opt-in
✔ Clear consent language
✔ Subscriber data protection
✔ Easy unsubscribe links
✔ Privacy Policy integration
So you can email with confidence and peace of mind.
Welcome email or welcome sequence
A thoughtful introduction that sets expectations, builds trust and makes subscribers feel genuinely welcomed.
Monthly email marketing support (optional ongoing service)
For clients who want consistency without the pressure:
Monthly email scheduling and sending
Campaign management
List hygiene and organisation
Performance tracking (open rates, clicks, engagement)
Optional add-on: Email copywriting
If you’d like me to write the emails for you, this is available for an additional fee. Calm, clear, conversion-focused copy written in your voice, not a generic one.
This service is ideal if:
You want to build real relationships, not just followers
You’re tired of relying solely on social media
You want a system that works even when you’re offline
You value professionalism, simplicity and good design
You want support without feeling talked down to or overwhelmed
You’ll get a calm, supportive process. Emails you’re proud to send, and a list that grows with your business.
Worth noting:
Email service provider subscription fees are not included
Email copywriting is charged separately if required
Ongoing monthly support is optional and charged as a retainer
You’ll be responsible for providing any existing subscriber data (where applicable) and confirming consent has been obtained
High quality images really do make a difference to the look of your emails and open rates.
Powerful emails designed to work around your life, and quietly but consistently share your brilliant offers.