“it was about future-proofing my business…”

Claire has never struggled for clients. Her work is exceptional and she’s always had a steady flow of work. However, not wanting to take anything for granted, Claire decided now was the right time to plan ahead to ensure business remains consistent. Here’s what we did…

Client: Claire Wakely of Weave & Wood Interiors in Somerset

Business: Designer and Maker of bespoke curtains, blinds & other soft furnishings.

Claire Wakely launched her Interior Design business in the heart of Somerset three decades ago. She has a wealth of experience but like many female founders doesn’t always have the time to market her business. She knew she wanted a website and email list, but didn’t know where to start in creating them.

I met Claire at a Somerset networking group and that’s when she decided to work with me. A decision that has changed the way Claire shows up online - now and in the years ahead. Once you get a website, it’s unlikely you’ll ever be without one.

We started at the end of November, and by mid-February, Claire had a beautiful, user-friendly, fully optimised, 100% aligned website and email list ready to call in her target audience and and nurture her warm leads.

We started by mapping out the navigation and what information Claire wanted on her website. We discussed her brand values and style, and why she wanted a website. Together, we worked through Claire’s vision, the copy, key messages and those all important SEO keywords. Claire had a steady flow of clients but the decision to have a website and email list was intentional. It was about future-proofing her business in a growing digital world, and a place to send people who needed answers or wanted to view her work. By increasing her online visibility, Claire hopes to encourage a steady flow of customers for years to come.

Claire now has two platforms (a Squarespace website and a MailerLite email list) that she owns. A place where people can go to find out more (without the distractions on social media). Both platforms accurately reflect who Claire is, what she does, and the quality of her work. If you’re looking for hand-made curtains, blinds or other soft furnishings for your home, you will not want to miss this hidden gem! www.weaveandwood.co.uk

Since finishing the project Claire has had a steady stream of traffic visiting her website, publicity from the recent launch, she has an email list ready to nurture her warm leads in a way that feels authentic, genuine and manageable, and an inner confidence that has allowed her to show up online. This will ultimately serve to sustain brand awareness and the reputation of Weave & Wood Interiors.

We started with a simple, clean design that:

• focussed on making the navigation easy for users

• didn’t distract from the quality of materials or craft

• has a cohesive appearance where imagery, fonts and colours blend seamlessly on each page

• allows the brand style to extend from the website to the email platform to maximise brand identity and professionalism

• is a true representation of Claire’s ethos and style

  Claire’s decision to invest in the future of her business will reinforce her authority, confidence and revenue. A strong website gives a business the best chance of increasing brand awareness and sales.

Here’s what happened:

• Social media up by X%

• Website traffic up by X%

• 8 new subscribers in the first 7 days

• 1 website enquiry in the first 14 days

• [statistics….traffic to site, enquires, revenue, sales, subscriber numbers etc.]

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Claire Wakely is passionate about elevating country homes through timeless, handmade interior design. Weave and Wood Interiors, established in XXXX, creates bespoke curtains, blinds, and soft furnishings with thoughtful interior design support for clients who value a professional eye for detail, personal guidance and one-off quality designs. In addition, Weave & Wood Interiors also have a range of exquisite pre-made furnishings including cushions, lampshades and other interior pieces that can be purchased online.

All soft furnishings are meticulously handmade in Claire’s Somerset studio, using natural fibres and carefully selected fabrics sourced predominantly from British suppliers. This hands-on approach allows for complete creative control, exceptional quality, and truly bespoke results that are made to last. Weave and Wood Interiors is conscientious in their use of materials, actively minimising waste and re-purposing fabric wherever possible, to ensure each piece is created with both integrity and intention, without compromising quality.

Whether working on a single room or a larger project, their aim is always the same; to create and fit designs that comfortably sit within their surroundings and quietly enhance everyday life. They don’t just look good, but feel good, too!

Interior Designer, Somerset UK